Brand image, values, and ambition.
Who are we? How do we wish to be seen? Where is our industry headed? What do we want to achieve in five or ten years? And where do we want to be?
What is the rationale of the current business portfolio composition? What are the roles, responsibilities, and priorities of the business units or departments it includes?
Market & corporate growth
What is the market size? What partnership program is active? What kind of fidelization or value proposition is in the market? Where does growth come from? What are our growth engines? What are the key triggers that will realize our growth ambition? Do we need to pursue new growth opportunities?
Do we have proper processes and policies to link strategy to value creation? Do we efficiently allocate capital – and is the balance between reinvestment in the business and payouts to investors optimal? Do we have the right investors and investor story? Do we have a complete financial model and plan to present? What valuation does my project start at?